Listing a company or going public on an exchange like the Frankfurt Stock Exchange, which we specialize in, is not just about the trading symbol as some may have you believe. Within the industry of highly skilled professionals and traders, there is the art and science of deploying clever strategies for structure, trading, and sentiment that drive their search for profits.

It is no surprise for those in an electronic day and age, where one can read the dangers and wins of firms, the spoils and ultimate sport of public markets where the profit is taken from the investors, gamblers, and fools. Within every market of highly sophisticated financiers, their exist micro-markets of individuals who specialize in their market, their strategies, their philosophy. For some, like ourselves, it has been listing firms, such as the Frankfurt Stock Exchange, OTCBB, TSX, etc. Within our listings we have specialized in many industries, such as alternative energy, mining, oil and gas, patents, technology, pharmaceuticals, etc. On a practical note, these special groups of strategists include industries and jurisdictions, such as Alternative Energy in India, Spanish Construction firms, Spanish technology companies, etc. Generally specialists exist in every country and every industry in the world, it is the value they possess that makes your listing and financing possible. Within these markets lay the foundation of every successful listing. One must pride themselves therefore in understanding the complex web of structure, law, traders, financers, promoters, management, structure, and sentiment of the markets in general. It is not difficult when you have seasoned advisors like Robert Russell, Mark Bragg, and Ryan Gibson from FSE Listings Inc. It is finding these specialists that guide you through the full service of different service providers, agents, and firms that make listing possible and a success.

Consulting should be results driven, when one looks at the number of listings a company has done, it is easy to see the results. FSE Listings inc listed a firm in March in 17 days, earlier this year a firm listed in 10 days, the results are clear, and there are 100s of them. Recently we were asked why we charge 60,000 euro for a service others charge 100’s of thousands for, we generally like working with the entrepreneurs and believe in the firms. Your success is our success as a listing agent, the price you pay is fair, and the service you will receive is unbeatable.

What considerations do you have to take into mind:

• Liquidity
• Transaction Costs
• Prices and Information (Disclosures and why press is shared.)
• Volatility
• Trading Profits
• Cost of Capital

What is often lacking in the linear thinking which is counter to most of the fundamentals of the stock market analysts is the ability to feel, judge, sense, and know sentiment.

Often what is overlooked by one entrepreneur is picked up by another just in time for the market to huddle towards it. The general sentiment in electricity and green energy has been driven greatly by this non-fundamental ideal of sentiment, often pushed forward by figure heads like Al Gore, who’s marketing is free in this case.

The reality is, you should not be looking for a company to list an idea to just get a symbol and hope money comes in, you should be doing it for:

• The opportunity
• The sentiment foreshadowing what is to come
• The real tangible business sense that works and profits in an industry
• The flexibility you have in the market
• The level playing field or advantage you hold to others in your field (Given the financial crisis the field is level in many industries)

The market is about supply and demand, understanding all of the market intricacies and your own business will drive your success with the right listing firm. I suggest contacting FSE Listings Inc, www.fselistings.com to discuss your market, industry, fundamentals, and the growing sentiment that will drive your company to a successful listing on the Frankfurt Stock Exchange.

If you would like to list on a public market, are open to considering the Frankfurt Stock Exchange, and working with a team who can guide you as a CEO, you should contact Robert Russell at Russell@fselistings.com. FSE Listings Inc, http://www.fselistings.com